Hockey fans, regardless of whether their loyalty lay with the Bruins, Flyers, Sabers or Canadiens, have one thing in common: they're super pumped for the 2011/2012 NHL season to begin early this October. Honda is psyched, too. For, the automaker has just renewed its partnership with the NHL and will continue to stand as the league's official auto.

Honda has been the official vehicle of the NHL for the past three years, since 2008. The renewed contract between Honda and the NHL is slated to extend to 2014. It may then be renewed for a second time, bearing both companies agree to brand allegiance and terms. Neither company has disclosed monetary terms at this time.

Among one of the exchanges Honda and the NHL have agreed to is with regards to league awards. Honda will continue to serve as the presenting sponsor for the NHL Super Skills event and NHL All-Star MVP for the next two NHL All-Star weekends held in the U.S. In exchange, the NHL will give Honda in-ice brand exposure, dasherboard branding, and in-arena ad spots, among many marketing/advertising perks.

Honda Brand Manager, Tom Payton believes Honda and the NHL are the perfect match, due to their shared demographic, which he describes as, "young, affluent and educated."¹ Keith Wachtecl, SVP Integrated Sales, NHL, agrees. He says, "Honda has been a great partner for the NHL, supporting hockey at every level and we look forward to continuing to align ourselves with a leader in the automotive industry..."¹

Rensselaer Honda, located at 770 Hoosick Road Troy, NY 12180 wishes your hockey team the best of luck this season and invite you to stay tuned for more Honda news, coming soon. And remember, Renssealaer Honda serves Troy, Albany and beyond. If you're Googling 'honda fit troy', 'honda civic troy', 'Honda Accord Albany' or 'honda civic si troy, or any other Honda model in a surrounding area -we're your answer!

Source: ¹ http://thebiglead.com/index.php/2011/09/12/honda-renews-as-official-vehicle-of-nhl-in-u-s