Honda Grows Expectations for the Fit

November 27th, 2012 by

If you’ve already driven the Honda Fit here at Rensselaer Honda or know someone who does, then no doubt the vehicle testimonials are glowing and match industry reviews. With the vehicle’s success, Honda wants more drivers to feel the same – pumped about the Fit. That definitely explains why the automaker has announced some major plans for the subcompact car which will expand the new Honda lineup here in the greater Troy and Greater Albany area, and the rest of the nation over the next few years.

Takanobu Ito, Honda Motor Company’s President, said recently that he anticipates the Fit to be the automaker’s fastest growing model over the next four years. Associated with that bold statement are goals for the Fit hatchback, and a future sedan and crossover edition to increase sales up to the 200,000 threshold. This strategically aggressive plan would account for 10 percent of Honda sales in the United States by 2016.

The two new bodystyles – sedan and crossover – will expand the appeal to more drivers whose lifestyles necessitate this broader versatility in such a well-honored brand and well-built model.

And in another bold move, Honda has moved production of the Fit to North America. This will certainly fuel the connection between production and delivery, allowing a greater number of models to be available at dealerships like Rensselaer Honda.

Even more exciting, the Honda Fit getting a refreshed design and Honda intends to market the vehicle aggressively to show off new features. That includes the next-generation of the Honda one-motor hybrid system, called ‘integrated motor assist.’ There will also be upgrades to all things drivetrain, including batteries, electric motor, engine, and transmission.

Honda enthusiasts and our knowledgeable sales professionals are excited to read and see more details of the Honda Fit evolution. And there’s certainly no need to wait until 2016, as we’ve got new Honda models available now that are ready for you to test drive. Browsing online and visiting our dealership in person at 770 Hoosick Road in Troy, NY is the perfect next step.