The latest 2013 Accord Commercials from Honda are an ode to their Customer-Focused Engineering

October 2nd, 2012 by

Creating a compelling campaign for a mid-size sedan from Honda that rivals the 2013 Honda Accord was obviously beyond the pale of the run of the mill creative consultants. For that reason, Honda along with its marketing associates at RPA initiated an advertising blitzkrieg that conveyed a clear missive to consumers about how Honda crafts its vehicles titled, “It Starts With You.”

The subtext behind the series of campaigns created by Honda and RPA is how the various innovative new technologies in the 2013 Accord have been engendered by feedback from real drivers. To that end, each campaign seeks to highlight a new feature in the 2013 Accord. The campaign commences with a 90-second spot titled “We Know You”, which is followed by a series of 15-second spots that highlight individual features

Mike Accavitti, Vice President of Automotive Marketing at American Honda Motor Co., Inc. points out that ” this campaign is testimony to how Honda’s ability to engage with the customer provided our engineers with a platform to perfect the midsize sedan in the new Accord”. “The new Accord is in sync with every aspect of the car that matters to the midsize buyer. Therefore, we crafted a unique campaign that strikes a chord with the consumer whilst driving home the message what makes Honda a discerning customer’s smart choice and differentiates it from the rest of the competition. .”1

Doubtless, the 2013 Honda Accord is the tech savvy customer’s smart choice. Both models have surpassed their earlier avatars in terms of added standard features and are priced at a starting MSRP of $21,680 for the sedan and $23,350 for the coupe. .

If you want to acquaint yourself further with the 2013 Honda Accord, then you need to contact a Rensselaer Honda right away. In addition to organizing a test drive for you right here at 770 Hoosick Rd. Troy, NY 12180, we will bring you up to speed with specific details, answer your queries as well as take you through Honda finance relating to the new Accord.

Posted in 2013 Honda Models